Recipe blogger bets on direct-to-consumer as Google search fades
Simon Owens’s Media Newsletter reports that recipe blogger Nicole Hunn, who built Gluten Free on a Shoestring into a business with 130,000 email subscribers and six cookbooks, is now shifting toward direct-to-consumer products.
Why it matters. Independent publishers lose a reliable revenue line as referral traffic from Google declines, pushing them toward owned-audience monetization like direct-to-consumer products.
Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.
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