Retail media’s next phase: reaching shoppers beyond a retailer’s own site
eMarketer reports that retail media networks are expanding beyond owned sites and apps, pushing ad placements across off-site channels, partner platforms, and third-party inventory to extend reach.
Why it matters. Advertisers gain access to broader audiences through retail media without having to negotiate separately with each individual retailer network.
Signal from emarketer.com · Use Case · read the original.
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