PPC Land’s Luis Rijo reports that IAB Europe’s Attitudes to Retail Media Report 2026 finds just 49% of European buyers now ask retail media networks for return on ad spend, down from 89% a year earlier.
Signal from ppc.land · Luis Rijo · read the original.
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Continue free →Digiday’s Krystal Scanlon reports that Amazon’s Alexa for Shopping now takes orders by text, with Sponsored Products appearing among the agent’s suggested replies, free to advertisers for now.
eMarketer’s Christopher Wood reports that out-of-home advertising keeps expanding as retailers and brands look beyond digital channels to reach shoppers, with retail media networks increasingly extending into physical, in-store and outdoor placements.
eMarketer reports that retail media networks are expanding beyond owned sites and apps, pushing ad placements across off-site channels, partner platforms, and third-party inventory to extend reach.