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Amazon puts Sponsored Products inside its texting shopping agent

Digiday’s Krystal Scanlon reports that Amazon’s Alexa for Shopping now takes orders by text, with Sponsored Products appearing among the agent’s suggested replies, free to advertisers for now.

Why it matters. Advertisers gain a new, currently free placement inside a personal channel, but must press Amazon on how an impression is defined and measured there.

Signal from digiday.com · Krystal Scanlon · read the original.

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