Roku launches 30 streaming bundles across Premium Subscriptions storefront
Deadline’s Dade Hayes reports that Roku is rolling out 30 bundle combinations of services like AMC+, Fox One and Starz through its Premium Subscriptions storefront, its first bundles offered there, with savings of up to 30% versus buying each service alone.
Why it matters. Streamers gain a new distribution channel where Roku’s own data shows 76% of bundle sign-ups would not otherwise have happened as direct subscriptions.
Signal from deadline.com · Dade Hayes · read the original.
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