TV Tech’s Phil Kurz reports that Samsung Ads is rolling out three new interactive ad formats designed to let viewers engage directly with ads on Samsung smart TVs.
Signal from tvtechnology.com · Phil Kurz · read the original.
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Continue free →nScreenMedia’s Colin Dixon reports Fox’s Roku acquisition has closed with DOJ conditions, as combined Roku Channel and Tubi reach nearly 5% of total TV time, trailing only Netflix and YouTube. Tubi hours rose 23% year over year.
ExchangeWire’s Sheila Obeng-King reports that Fox completed its $22 billion acquisition of Roku, gaining a foothold in connected TV and access to more than 100 million households, with Roku joining Fox’s new Digital Platforms division alongside Tubi and Fox One.
PPC Land’s Luis Rijo reports ProSiebenSat.1’s TV ad revenue fell 13% to 261 million euros in Q3, while digital ad revenue in Germany, Austria and Switzerland grew just 1%.