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ProSiebenSat.1’s Q3 TV ad revenue falls 13% as digital growth stalls

PPC Land’s Luis Rijo reports ProSiebenSat.1’s TV ad revenue fell 13% to 261 million euros in Q3, while digital ad revenue in Germany, Austria and Switzerland grew just 1%.

Why it matters. Buyers gain leverage over TV pricing as ProSiebenSat.1’s own ad sales shrink faster than Nielsen’s gross market figures, with Joyn’s streaming growth too small to offset the gap.

Signal from ppc.land · Luis Rijo · read the original.

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