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Fox closes $22bn Roku deal, folds it into new Digital Platforms unit

ExchangeWire’s Sheila Obeng-King reports that Fox completed its $22 billion acquisition of Roku, gaining a foothold in connected TV and access to more than 100 million households, with Roku joining Fox’s new Digital Platforms division alongside Tubi and Fox One.

Why it matters. Advertisers and content partners now negotiate CTV access through a single combined Fox-Roku gatekeeper covering over 100 million households.

Signal from exchangewire.com · Sheila Obeng-King · read the original.

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