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Samsung Ads case study: CTV matches social/search on gaming ROAS

Advanced Television reports that Samsung Ads and Playtika ran a three-month performance campaign for Bingo Blitz, citing nearly 4x higher ROAS and 60% lower cost per install. Samsung frames CTV as a lower-funnel channel that meets the same bar as social and search.

Why it matters. Streaming platforms gain an argument to pull performance-marketing budgets away from social and search, especially as mobile app install growth slows industry-wide.

Signal from advanced-television.com · read the original.

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