Semrush data: AI can mention your brand but never visit your site

The Drum’s Maria Greaves reports that Semrush’s AI Visibility Index 2026 found only 36.7% to 45.3% overlap between the top 100 brands AI chatbots mention and the top 100 domains they actually cite.

Why it matters. Marketers must measure mentions and citations as separate metrics and build cross-functional ownership, since optimizing SEO alone no longer guarantees a brand surfaces in AI-generated answers.

Signal from thedrum.com · Maria Greaves · read the original.

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