Skydance ends subscriber reporting, making streaming scale harder to gauge
eMarketer’s Marisa Jones reports that Skydance has stopped disclosing Paramount+ subscriber counts, following other media companies in pulling back from a metric that once anchored streaming’s growth story.
Why it matters. Buyers lose a standard yardstick for valuing streaming inventory just as Skydance consolidates Paramount+ with other assets.
Signal from emarketer.com · Marisa Jones · read the original.
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