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TiVo’s Chinn: home screen is CTV’s most valuable ad real estate

TVREV’s Alan Wolk interviews TiVo Ads’ Craig Chinn, who argues advertisers still plan linear, streaming and home-screen as separate channels even though viewers experience them as one journey.

Why it matters. Buyers who keep treating home-screen inventory as a separate line item risk overpaying for duplicate reach against the same heavy linear and CTV viewers.

Signal from TVREV · Alan Wolk · read the original.

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