Sony launches FAST service Live TV on PS5, adding ad inventory
VideoWeek’s Tim Cross-Kovoor reports that Sony launched Live TV on PS5, a free ad-supported streaming service with over 100 channels, drawing on content from Lionsgate, Fox, NBCU, Bloomberg, Spotify and A+E. It’s live in the US now, with Canada and other markets planned.
Why it matters. PlayStation gains a new ad surface reachable by brands beyond endemic gaming advertisers, since banner ads had limited that inventory to a narrow buyer base.
Signal from videoweek.com · Tim Cross-Kovoor · read the original.
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