Sony TV signs creator Thea Von Engelbrechten, launches ‘Hazelwood’

Variety’s Michael Schneider reports that Sony Pictures Television signed a multiyear first-look deal with content creator Thea Von Engelbrechten, best known for her “Moletown Drama” social accounts with 2.5 million TikTok followers and 1 million Instagram followers.

Why it matters. Sony gains a direct pipeline from a creator’s existing social following into studio-produced series, a template it is also pursuing with other YouTube-born talent like the Malamut brothers.

Signal from variety.com · Michael Schneider · read the original.

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