Streaming ad loads jump 18% this year as streamers chase margin
Business Insider’s James Faris reports that ad minutes per hour on top US streamers rose 18% from January to August, according to Ampere Analysis data shared with Business Insider.
Why it matters. Streamers with scaled ad tiers can push loads higher and charge advertisers more, squeezing added revenue from subscribers who already traded down to save money.
Signal from businessinsider.com · James Faris · read the original.
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