MediaPost’s Wayne Friedman reports national TV ad spend among streamers dropped 29% to $115.3 million over the past 30 days, versus $163.6 million a year ago.
Signal from mediapost.com · Wayne Friedman · read the original.
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Continue free →The Measure reports that WunderKIND Ads GM Adam Gendelman detailed a study run with TVision across 30 verticals and 40 to 50 campaigns, finding Pause Ads outperform traditional 60-second CTV spots on attention.
TV Tech’s George Winslow reports that a new study finds that streaming series are struggling with cancellation rates that are higher than broadcast TV, extending a multiyear trend as platforms cancel more shows after one or two seasons.
The Ankler’s Lesley Goldberg reports that David Ellison and 12 state attorneys general reached an antitrust settlement with no structural remedies, and WBD CEO David Zaslav told staff the deal will close no later than early October.