Study: political advertisers favor streaming TV for targeting
MediaPost cites a Premion and Advertiser Perceptions study finding political advertisers are shifting to streaming TV to stretch budgets. Of decision-makers polled, 32% plan political ad spend in the next six to 12 months, citing efficiency, targeting and measurement.
Signal from mediapost.com · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →