Svedka crowdsources its 2027 Super Bowl ad after AI backlash

Adweek’s Brittaney Kiefer reports that Svedka is returning to Super Bowl 61 with a public contest handing creative control of its next ad to fans.

Why it matters. Brands wary of AI-generated creative backlash gain a precedent for outsourcing risk to crowdsourced contests instead.

Signal from adweek.com · Brittaney Kiefer · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Agencies

All →

VCCP overtakes BBH atop Q3 2026 global creative agency rankings

Campaign’s Jamie Rossouw reports that VCCP has displaced BBH at the top of the Q3 2026 global creative rankings, a shift in the industry’s benchmark league table.

Independent Talent to rep Outernet London for commercial strategy

Variety’s K.J. Yossman reports that Independent Talent Group has been named creative commercial agency for Outernet London, pairing its artist and creator roster with the venue’s immersive screens to build programming, branded entertainment and co-created IP.

Anomaly wins Alaska Air Group’s creative AOR

MediaPost’s Fern Siegel reports Anomaly won Alaska Air Group’s creative account after a review, displacing Mekanism, covering Alaska Airlines, Hawaiian Airlines and Atmos Rewards.