Covers streaming and measurement. Bylines at sportico.com. Desk record: 5 signals cited since August 2026, 4 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Sportico’s Anthony Crupi reports that NBC’s EPL season opener featuring Erling Haaland is a live test of whether World Cup fandom converts to weekly ratings. Last year’s EPL average was 535,000 viewers per match; the England-Norway World Cup match drew 27.1 million.
Nielsen rolled out a wearable-device co-viewing methodology this week, but the NFL calls it overly rushed and only a partial fix covering a third of the affected audience. The league is publicly pushing for further changes, including out-of-home viewing adjustments.
Aug 22Sportico’s Anthony Crupi reports that Fox, CBS and the NFL remain without renewed deals as the season opens, but no streamer emerged to disrupt the market. That absence of a bidding war means legacy broadcasters keep their packages, with renewals likely 18-24 months out.
Aug 15