Covers streaming. Bylines at storyboard18.com. Desk record: 1 signal cited since August 2026, 1 published. Updated November 4, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Storyboard18’s Chehneet Kaur reports that Samsung Ads’ Nishit Kanchan says CTV clients grew from 300 to 450 in India this year, on track for 600, as budgets shift from linear. Measurement stays fragmented, but programmatic already covers half of Samsung’s CTV mix.