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IAS-Neuro-Insight study finds ad frequency cap of three lifts CTV brand impact

IAS and Neuro-Insight measured brain activity across 137 viewers watching CTV ads matched or mismatched to show tone and context, and repeated up to four times, to gauge frequency’s effect on brand impact.

Ad-tech amazon-ads-pitches-content-commerce-measurement-amid-budget-scrutiny

Amazon Ads pitches content-commerce measurement amid budget scrutiny

In a sponsored WSJ column, Amazon Ads VP Alan Moss cites Nielsen data on streaming’s rise and a MAGNA study finding 63% of viewers want to buy products seen on TV.

Sep 15

Streaming amazon-ads-pitches-self-service-streaming-tv-to-small-businesses

Amazon Ads pitches self-service streaming TV to small businesses

Amazon Ads has expanded its self-service Sponsored TV product to small U.S. businesses that don’t sell on Amazon, offering no minimum spend and access to Prime Video inventory.

Sep 7