Covers retail-media and streaming. Bylines at emarketer.com. Desk record: 3 signals cited since August 2026, 3 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Retail media networks are pushing beyond bottom-funnel placements toward broader brand and awareness budgets. Brands still need a clear reason to shift dollars, since commerce media has yet to prove it belongs alongside traditional upper-funnel channels.
Sep 22Netflix is reportedly testing features that resemble the platforms it once disrupted, as it looks beyond subscriptions and ads for growth. The move comes as YouTube itself pushes into TV-style exclusive content deals to keep creators from migrating to Netflix.
Aug 21