Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Adweek’s Irina Katsnelson reports that GumGum launched GumGum Sports Media, a suite that uses Relo Metrics to detect when a brand’s sponsorship appears during a live broadcast and VideoAmp’s household viewership data to identify who actually saw it.
Adweek’s Irina Katsnelson reports that Equativ’s voter survey finds social media leads political news consumption at 59% but only 26% trust it, while CTV and broadcast score higher on credibility despite reaching over half of voters.
Aug 25