Google keeps its adtech stack whole, muddying The Trade Desk’s core pitch

Adweek’s Kendra Barnett writes that The Trade Desk built part of its strategy around an expected breakup of Google’s ad-tech business, but that breakup never materialized, leaving Google’s stack intact.

Why it matters. The Trade Desk must now sharpen its pitch to buyers without the regulatory tailwind it had counted on.

Signal from adweek.com · Kendra Barnett · read the original.

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