Breaking
CreatorsEvan Shapiro’s report maps sports fandom’s shift to social and creators
medianexis.
medianexis.
Subscribe
Reporting index

Kym Insana

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

1 story, newest first.RSS →
Brands can claim log-level campaign data as their own first-party asset

Brands can claim log-level campaign data as their own first-party asset

MediaPost’s Kym Insana reports that a commentary argues brands can request log-level campaign data, including hashed viewer data, free from buying platforms. Loaded into a CRM, it lets brands find who watched most of a CTV ad and retarget them on Facebook or Instagram.