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Les Luchter

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Pharma brand Ibsrela makes its TV debut with CTV-first buy

Pharma brand Ibsrela makes its TV debut with CTV-first buy

MediaPost’s Les Luchter reports that Ardelyx launched its first TV ad for IBS-C drug Ibsrela on September 1, running solely on connected TV via Netflix, Hulu, Prime Video and Peacock.