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Melissa Daniels

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Brands loosen return policies to win holiday shoppers

Brands loosen return policies to win holiday shoppers

Modern Retail’s Melissa Daniels reports that retailers expect about 17% of holiday sales to be returned, so brands are testing temporary Q4 policies like free returns and longer windows.

Retail-media

Urban Outfitters mines Reddit and 27,000 brand ambassadors for dorm trends

Modern Retail’s Melissa Daniels reports that Back-to-college spend tops $100B this year, with $14B on dorm furnishings. Urban Outfitters’ merchandising chief details using an Insiders ambassador program and Reddit to catch trends like “bed parties” before rivals do.

Aug 24