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CreatorsEvan Shapiro’s report maps sports fandom’s shift to social and creators
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Reporting index

Mike Gasbara

Covers ad-tech and agencies. Bylines at The Measure. Desk record: 2 signals cited since August 2026, 2 published. Updated November 3, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

2 stories, newest first.RSS →
Ad blocking passes 1.1 billion users as browsers build it in natively

Ad blocking passes 1.1 billion users as browsers build it in natively

The Measure’s Mike Gasbara reports that eyeo’s 2026 report counts 1.1 billion ad-blocking users worldwide, up 13% since 2023, as browsers like Brave and Shift now build blocking directly into the browser rather than leaving it to extensions.

Agencies

Chartbeat exec: media’s next act is calibration, not transformation

Chartbeat’s Kiran Paranjpe argues publishers should stop chasing scale and instead double down on direct sales and loyal audiences. His pitch: differentiation, not platform-scale competition, is the durable edge as AI automates the rest.

Aug 14