Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
TVREV’s Sofie Sue Rutgeerts argues that attention is only the middle step in a three-part chain, with motivation priming exposure and memory determining whether it matters.
TVRev’s Sofie Sue Rutgeerts argues TV shouldn’t import digital’s audience-targeting infrastructure wholesale, since television is built around lean-back viewing, not the transactional intent that drives digital targeting.
Sep 30A TVREV op-ed argues the industry keeps promoting raw metrics as headline numbers without tying them to what they actually measure. That mismatch, not a lack of data, is why buyers and sellers still can’t agree on what “value” means.
Aug 10