FreeWheel new attention signals for CTV buyers

FreeWheel adds attention and emotion signals to CTV inventory packaging

FreeWheel’s Premium Signal Packaging now folds in data from Mediaprobe, Adelaide and Magid, letting CTV buyers select inventory by attention, quality and emotional resonance. A FreeWheel-Mediaprobe study found six-minute hourly ad loads drove 89% higher recall than twelve-minute loads.