FreeWheel adds attention and emotion signals to CTV inventory packaging
FreeWheel’s Premium Signal Packaging now folds in data from Mediaprobe, Adelaide and Magid, letting CTV buyers select inventory by attention, quality and emotional resonance. A FreeWheel-Mediaprobe study found six-minute hourly ad loads drove 89% higher recall than twelve-minute loads.
Why it matters. Publishers now have a monetization lever tied to ad-experience quality rather than scale alone, since packages can be built and priced around signals like ad load and recall.
Signal from The Measure · Jon Lafayette · read the original.
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