Every signal in this story, with the reporting each one was drafted from.
Tubular data shows just 37% of Hulk social video since July mentioned Spider-Man, with creators driving 99% of YouTube views. Marvel posted only 22 Hulk videos itself, leaving a UGC-fueled conversation Sony’s box-office hit hasn’t tapped.
Tubular Labs data shows 158K+ videos and 11B+ views for “Brand New Day” since July 1, coinciding with a record opening. It’s another data point that social video hype can substitute for traditional TV marketing spend on tentpole releases.