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Marvel leaves Hulk social buzz to creators, missing Spider-Man tie-in

Tubular data shows just 37% of Hulk social video since July mentioned Spider-Man, with creators driving 99% of YouTube views. Marvel posted only 22 Hulk videos itself, leaving a UGC-fueled conversation Sony’s box-office hit hasn’t tapped.

Signal from The Measure · John Cassillo · read the original.

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