Every signal in this story, with the reporting each one was drafted from.
Thrad opened a self-serve platform letting marketers build and launch ad campaigns inside large language model conversations without a managed-service deal.
At Appsforum London, Thrad argued apps now sit on both sides of AI ad conversations: publishers monetizing chat responses and marketers buying app-install campaigns inside them. Inside one publisher app, Thrad said it lifted blended eCPM 55%.