Why it matters. Buyers get a new performance channel where the prompt itself signals install intent, replacing identifiers lost to signal loss.
Signal from exchangewire.com · read the original.
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Continue free →OpenAI is testing Sponsored Agents, which let users click into a conversation with a business-sponsored agent after seeing an ad in ChatGPT.
Madison and Wall forecasts global ad spend growing 11 percent YoY in 2026 to top $1.3 trillion, with North America at 38 percent of that total and US revenues up 13 percent, led by search, social and commerce.
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