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Tano raises $4M to automate creator marketing like Meta ad buying

Business Insider’s Lara O’Reilly reports that Tano, a UK startup founded by former part-time creators Will Caplan and Sagar Shah, raised a $4 million seed round led by Cherry Ventures.

Why it matters. Software platforms that automate creator discovery and payment threaten the manual, relationship-driven model that influencer agencies have used to justify their fees.

Signal from businessinsider.com · Lara O'Reilly · read the original.

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