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Vox Media becomes exclusive ad seller for The Bulwark

Axios’s Sara Fischer reports that Vox Media struck a three-year exclusive deal to sell advertising for The Bulwark across podcasts, video, newsletters and events, with Vox taking a cut of revenue.

Why it matters. Independent media brands gain access to premium ad buyers and cross-promotion only by routing sales through larger networks like Vox Media.

Signal from axios.com · Sara Fischer · read the original.

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