Target’s ad business Roundel grows 29% as retailer’s profits double
Adweek reports that Target’s Q2 net sales rose 5.3% to $26.5 billion while profit more than doubled to $1.87 billion, aided by tariff refunds. Roundel, its ad network, grew ad revenue 28.6% to $279 million, outpacing overall retail growth.
Why it matters. Roundel’s outsized growth versus overall sales gives Target more reason to prioritize retail media as a margin driver over core merchandising.
Signal from adweek.com · read the original.
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