TNF audience up 12% on Prime Video, skews six years younger than linear NFL
Sports Business Journal’s Austin Karp reports that “Thursday Night Football” is averaging 17.7 million viewers through Week 7 on Prime Video, up 12% year over year.
Why it matters. A younger, growing audience on Prime Video strengthens Amazon’s hand when it negotiates its next NFL rights renewal.
Signal from sportsbusinessjournal.com · Austin Karp · read the original.
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