Truthset CEO ties data quality to AI ad targeting outcomes
Truthset’s Scott McKinley tells Evan Shapiro that data quality decides who gets results from AI-driven ad targeting — and argues quality-rated data has to reach more than the largest advertisers.
Why it matters. If data rating tools spread beyond top spenders, smaller advertisers gain a shot at AI targeting accuracy previously reserved for big budgets.
Signal from The Measure · read the original.
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