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Truthset’s McKinley: data decay, not algorithms, will decide AI’s winners

Truthset CEO Scott McKinley says audience data can drop from 90% to 25% accurate across supply-chain hops, and now sells prepackaged “Data Rated Audiences” activatable on The Trade Desk, Magnite, Roku, Disney and others.

Why it matters. Buyers who keep trusting unvalidated audience data risk feeding AI systems degraded inputs that scale bad targeting decisions into sales-metric failures.

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