Tubi built an R.L. Stine horror franchise to bridge its Gen Z and 40-plus viewers
The Hollywood Reporter’s Abbey White details how Tubi’s Josh Van Houdt turned a Front Street Pictures deal into a three-picture R.L. Stine franchise, with Pumpkinhead spending two weeks on Luminate’s Top 10 before a sequel and clown-themed threequel followed.
Why it matters. Tubi can now use nostalgic IP to pull two generations onto the same ad-supported platform, extending the franchise into a third film.
Signal from hollywoodreporter.com · Abbey White · read the original.
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