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Abbey White

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Tubi built an R.L. Stine horror franchise to bridge its Gen Z and 40-plus viewers

Tubi built an R.L. Stine horror franchise to bridge its Gen Z and 40-plus viewers

The Hollywood Reporter’s Abbey White details how Tubi’s Josh Van Houdt turned a Front Street Pictures deal into a three-picture R.L. Stine franchise, with Pumpkinhead spending two weeks on Luminate’s Top 10 before a sequel and clown-themed threequel followed.