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TVision: Coca-Cola’s AI holiday ad scored above-average attention

Adweek’s Ashley R. Cummings reports that TVision CEO Yan Liu, speaking at a Viant-Adweek Exchange event in New York, said Coca-Cola’s AI-generated “Holidays Are Coming” ad earned a Creative Attention Score of 101, edging out the brand’s typical average of 100 despite public backlash.

Why it matters. Marketers can no longer assume social media backlash against AI-generated creative translates into lower audience attention or weaker ad performance.

Signal from adweek.com · Ashley R. Cummings · read the original.

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