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Adweek’s Ashley R. Cummings reports that TVision CEO Yan Liu, speaking at a Viant-Adweek Exchange event in New York, said Coca-Cola’s AI-generated “Holidays Are Coming” ad earned a Creative Attention Score of 101, edging out the brand’s typical average of 100 despite public backlash.
Adweek’s Ashley R. Cummings reports that at ADWEEK Exchange in Dallas, TVision’s Yan Liu showed attention beats reach as a quality signal, and Viant’s Tim Vanderhook urged marketers to shift spend toward higher-attention creative while campaigns are still running.
Oct 1