Unicorn expands creator-to-IP studio slate with four new originals

TheWrap’s Kayla Cobb reports that creator management firm Unicorn is developing four new series with talent from its roster, including shows from the creators behind viral accounts madmax_fluffyroad and oldjewishmen. It’s the latest push to turn individual creators into owned, produced IP.

Why it matters. Talent managers who also produce owned IP set a template other creator agencies will need to match to keep top creators from taking their format ideas elsewhere.

Signal from thewrap.com · Kayla Cobb · read the original.

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