VMAs’ NFL lead-in drives biggest audience since 2015
The Ankler’s Sean McNulty reports the VMAs drew 8.4 million viewers across CBS and MTV in preliminary Nielsen numbers, up 51% from last year’s 5.6 million.
Why it matters. The result gives CBS and MTV a stronger case to networks and advertisers for pairing awards shows with NFL lead-ins going forward.
Signal from The Ankler · Sean McNulty · read the original.
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