Walmart Connect adds TikTok, Snapchat, Roku to retail media network
Retail Dive reports that Walmart Connect now lets brands buy TikTok, Snapchat and Roku inventory through its own platform, keeping first-party data and measurement in-house. It’s a bid to chase Gen Z dollars and close the gap with Amazon’s ad business.
Why it matters. Brands buying TikTok, Snapchat or Roku inventory through Walmart Connect must now accept Walmart’s own measurement of campaign impact rather than the platforms’ native analytics.
Signal from retaildive.com · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →