Walmart, Target ad units post double-digit growth in Q2
Adweek reports that Walmart’s global ad revenue grew 38% year over year, with Walmart Connect up 43%, prompting a raised full-year guidance. Target’s Roundel grew 28.6% to $279 million, helping fuel the retailer’s broader recovery.
Why it matters. Retail media’s outsized growth versus core retail is turning ad revenue into the profit engine investors now expect, raising the bar for every other retailer’s media arm.
Signal from adweek.com · read the original.
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