Walmart’s ad business grows 38%, fueling raised full-year guidance

Adweek reports that Walmart’s global ad revenue jumped 38% in Q2, with Walmart Connect up 43% in the U.S. excluding Vizio, prompting the retailer to raise its full-year earnings guidance amid strong ecommerce and tariff refund tailwinds.

Why it matters. Advertising is now outgrowing ecommerce by a wide margin, giving Walmart room to push retail media margins higher and reinvest in scaling Connect against Amazon.

Based on reporting by adweek.com · emarketer.com.

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